Paid Media Audit & Strategy Session
Find wasted spend, tracking gaps, missed opportunities, and the changes most likely to improve your paid media performance.
Independent analysis. Prioritized recommendations. Clear next steps.
Know What Your Ad Spend Is Really Doing
Paid advertising gets complicated fast. Rising CPCs, automated campaigns, attribution gaps, conversion tracking issues, audience fatigue, and poor lead quality can quietly erode results long before the problem becomes obvious.
A Lepton Paid Media Audit gives you an independent view of your advertising ecosystem and answers three important questions:
What’s Working?
Identify the campaigns, audiences, messages, and strategies worth protecting or scaling.
What’s Wasting Budget?
Find inefficiencies, measurement problems, weak targeting, and spend that isn’t producing business value.
What’s Next?
Walk away with prioritized opportunities and a practical roadmap for improving performance.
What We Review
We look beyond headline metrics to understand the systems, decisions, and friction points driving your results.
Campaign Strategy
- Campaign structure and organization
- Budget allocation and spend efficiency
- Keywords and search themes
- Audience signals
- Targeting and segmentation
Tracking & Attribution
- Conversion tracking setup
- GA4 measurement
- Attribution configuration
- Lead quality and conversion paths
- Reporting accuracy
Ads & Creative
- Ad messaging
- Offer positioning
- Creative effectiveness
- Creative fatigue
- Ad-to-landing-page alignment
Growth Opportunities
- Landing page experience
- Untapped campaign opportunities
- Testing priorities
- Scaling opportunities
- Areas where spend should be reduced
Who Is a Paid Media Audit For?
Business Owners
Understand where your marketing dollars are going before increasing spend, changing agencies, or making a larger investment.
Marketing Managers
Get an experienced second opinion on campaign performance, measurement, strategy, and opportunities for improvement.
In-House Teams
Validate your strategy, uncover blind spots, and prioritize the changes most likely to move the KPIs that matter.
Businesses Working With Agencies
Get an independent assessment of account structure, performance, tracking, reporting, and overall paid media strategy.
You Don’t Just Get a List of Problems
The goal is to turn what we find into a practical roadmap you can actually use.
- ✓ Written audit summary
- ✓ Prioritized recommendations
- ✓ Tracking and attribution observations
- ✓ Campaign structure recommendations
- ✓ Targeting recommendations
- ✓ Landing page opportunities
- ✓ Growth and testing ideas
- ✓ Strategy consultation
Your audit belongs to you. Implement the recommendations internally, hand them to your existing agency, or have Lepton help put them into action. There is no ongoing commitment required.
How the Audit Works
STEP 01
Tell Us Your Goals
We start with your priorities, challenges, KPIs, business model, and what you need paid media to accomplish.
STEP 02
We Dig Into the Data
We review campaigns, tracking, targeting, creative, landing pages, reporting, and historical performance.
STEP 03
Get Your Action Plan
You receive prioritized findings and recommendations, followed by a strategy session to review what we found and what to do next.
Frequently Asked Questions
Do I need to give you account access?
Yes. Temporary read-only access is typically sufficient for most audits. We’ll let you know exactly what access is needed.
Which platforms do you review?
Audits can include Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, GA4, Google Tag Manager, and the landing pages supporting your campaigns.
Is this a sales call?
No. The audit is a standalone service designed to produce useful, actionable recommendations whether you continue working with Lepton or not.
Can my team implement the recommendations?
Absolutely. Recommendations are designed to give your internal team or existing marketing partner clear next steps. Lepton can also assist with implementation if needed.
How long does the audit take?
Most audits are completed within a few business days after the required account access is provided and the kickoff discussion is complete.
Not Sure What’s Holding Your Campaigns Back?
Get an independent review of your campaigns, tracking, targeting, landing pages, and budget allocation, then walk away with a prioritized plan for improving performance.
Independent analysis. Clear priorities. No ongoing commitment required.