What’s included in a Paid Media Audit?
Every advertising platform is getting more complex. Between attribution issues, rising CPCs, automation, conversion tracking, audience targeting, and creative fatigue, it’s easy for campaigns to underperform without obvious warning signs.
Our Paid Media Audit is designed to identify what is working, what is wasting budget, and what opportunities exist to improve performance. Whether you’re running Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, or a combination of platforms, we’ll provide an objective review focused on measurable business outcomes.
Instead of generic recommendations, you’ll receive a prioritized action plan tailored to your account, goals, and current marketing efforts.
What We Review
During the audit, we evaluate key areas that directly impact campaign performance:
- Campaign structure and organization
- Conversion tracking and attribution setup
- Audience targeting and segmentation
- Budget allocation and spend efficiency
- Search themes, keywords, and audience signals
- Ad creative and messaging
- Landing page experience
- Lead quality and conversion paths
- Reporting accuracy
- Growth opportunities and testing priorities
The goal is to uncover quick wins, identify larger strategic opportunities, and provide a roadmap for future optimization.
Who This Is For
This audit is ideal for:
Business Owners
Get an independent assessment before increasing ad spend or hiring a marketing agency.
Marketing Managers
Receive a second opinion on campaign performance, tracking, and growth opportunities.
In-House Marketing Teams
Identify blind spots, validate strategy, and uncover opportunities that may have been missed.
Businesses Working With Agencies
Gain an objective review of account structure, performance, and reporting.
What You’ll Receive
After completing the audit, you’ll receive:
✓ Written audit summary
✓ Prioritized recommendations
✓ Tracking and attribution observations
✓ Campaign and targeting recommendations
✓ Landing page improvement opportunities
✓ Growth opportunities and testing ideas
✓ Strategy consultation to review findings
The recommendations can be implemented by your team, your agency, or Lepton Marketing if you’d like ongoing assistance.
Frequently Asked Questions
Do I need to give account access?
Yes. Temporary read-only access is typically sufficient for most audits.
Which platforms do you review?
Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, GA4, Google Tag Manager, and supporting landing pages.
Is this a sales call?
No. The audit is a standalone service designed to provide actionable recommendations regardless of whether you continue working with us.
Can I apply the recommendations myself?
Absolutely. The audit is designed to give you clear next steps that can be implemented internally or by your existing marketing partner.
How long does the audit take?
Most audits are completed within a few business days after access is provided and the kickoff discussion is completed.
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