Paid Media Management Pricing
Ongoing campaign management built around accurate measurement, disciplined optimization, and measurable business outcomes.
Choose the management level that matches your current ad spend, channel complexity, and growth requirements.
Management fees are separate from your advertising budget. Ad spend is paid directly to the advertising platforms.
Paid Media Management Is More Than Keeping Ads Running
Advertising platforms automate execution. They do not determine whether your measurement is trustworthy, your budget is allocated correctly, your leads are valuable, or your campaign structure still reflects the needs of the business.
Lepton manages the full decision loop: measure performance, identify the constraint, make the change, validate the result, and repeat.
Performance
Budgets, bids, audiences, search behavior, creative, and campaign structure are continuously evaluated against the KPIs that define success.
Measurement
Conversion tracking, GA4, GTM, attribution, lead quality, and reporting are maintained so campaign decisions are based on usable data.
Strategy
Campaign strategy changes as performance, competition, seasonality, offers, and business priorities change.
What We Manage
Paid media performance is the result of connected systems. We manage the components that directly influence acquisition cost, conversion volume, lead quality, revenue, and scalability.
Campaign Management
- Campaign structure and organization
- Budget pacing and allocation
- Bid strategy optimization
- Search term and keyword management
- Audience targeting and segmentation
Tracking & Analytics
- Conversion tracking oversight
- GA4 and Google Tag Manager
- Platform and pixel integrations
- Attribution review
- Reporting and performance validation
Creative & Conversion
- Ad copy recommendations
- Creative testing direction
- Offer and messaging analysis
- Landing page conversion feedback
- Remarketing strategy
Growth & Strategy
- Performance trend analysis
- Competitor and search trend monitoring
- Testing priorities
- Scaling recommendations
- Ongoing strategic consultation
Choose the Right Management Level
The correct plan is determined by ad spend, channel complexity, management frequency, and the amount of strategic oversight required.
STARTER CHANNEL
$1,000 / Month
Professional management for businesses spending under $5,000 per month on one primary advertising channel.
Best fit when:
- One platform drives most paid acquisition
- You need reliable tracking and active optimization
- You need experienced management without unnecessary complexity
MOST POPULAR · FULL SERVICE 10K
$1,750 / Month
Comprehensive management for businesses that need deeper optimization, measurement, creative testing, and consistent strategic direction.
Best fit when:
- Monthly ad spend is up to $10,000
- Campaign performance requires active weekly attention
- Tracking, targeting, creative, and reporting all contribute to growth
Spend above $10,000 is managed at an additional 10% of the amount above $10,000.
NO LIMITS
$6,000 / Month
Enterprise management for larger budgets, multiple markets, multiple locations, and advertising programs requiring continuous strategic oversight.
Best fit when:
- You need management without a monthly spend cap
- Campaigns span multiple markets, locations, or business units
- You need high-frequency optimization and senior-level strategy
Management Creates a Continuous Improvement Cycle
Every meaningful change produces new data. That data determines the next priority. Campaign management is the process of turning that feedback loop into better allocation, stronger conversion paths, and more efficient acquisition.
- ✓ Active campaign optimization
- ✓ Budget and bid oversight
- ✓ Conversion tracking monitoring
- ✓ Search and audience analysis
- ✓ Creative and messaging direction
- ✓ Landing page conversion guidance
- ✓ Reporting and performance visibility
- ✓ Strategic testing priorities
- ✓ Growth opportunity identification
- ✓ Direct strategy and support access
The process is continuous improvement. New performance data changes priorities. We adjust campaigns as the evidence changes instead of allowing yesterday’s structure to become tomorrow’s constraint.
How Paid Media Management Works
Performance management follows a repeatable process: establish reliable measurement, identify the highest-impact constraint, make the change, and measure what happened.
STEP 01
Establish the Foundation
We establish the account structure, measurement, business goals, audiences, and historical performance needed to make informed decisions.
STEP 02
Optimize the Constraint
Budget, bidding, targeting, search terms, audiences, creative, and conversion paths are prioritized according to their impact on the business outcome.
STEP 03
Measure & Advance
Results determine the next decision. Winning strategies receive more budget, weak assumptions are corrected, and new constraints become the next optimization priority.
Business Outcomes Determine the Strategy
Clicks, impressions, CTR, CPC, and platform conversions explain campaign behavior. They are not the final objective. We use those signals to optimize toward the revenue, customers, qualified leads, or acquisition efficiency the business actually needs.
Lead Generation
Lead volume only matters when it produces qualified opportunities. We evaluate cost, conversion rate, lead quality, and the path from inquiry to customer.
eCommerce
Revenue is evaluated alongside acquisition cost, ROAS, conversion rate, product performance, and margin. Budget follows the opportunities that produce sustainable value.
Frequently Asked Questions
Which plan is right for my business?
Starter Channel is designed for businesses spending under $5,000 per month on one primary advertising platform. Full Service 10k provides broader management for monthly spend up to $10,000. No Limits is built for larger, multi-market, multi-location, or high-growth advertising programs without a monthly spend cap.
Are management fees separate from ad spend?
Yes. The management fee covers Lepton’s campaign management and strategy. Advertising spend is paid separately and directly to Google, Meta, Microsoft, LinkedIn, or the applicable advertising platform.
What happens if my monthly spend goes above $10,000?
With Full Service 10k, the $1,750 monthly management fee covers up to $10,000 in monthly ad spend. Spend above $10,000 is managed at an additional 10% of the amount above $10,000.
Which advertising platforms can you manage?
Management can include Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, and supporting analytics and conversion infrastructure depending on the selected plan and acquisition strategy.
Do you manage conversion tracking too?
Yes. Tracking oversight is part of paid media management. Depending on the plan, this can include conversion tracking, GA4, Google Tag Manager, platform integrations, attribution review, QA, and reporting validation.
How often is performance reviewed?
Review frequency depends on the management plan. Starter Channel includes monthly strategy and optimization meetings. Full Service 10k includes weekly strategy and optimization meetings. Higher-scale programs receive the level of active oversight required by their spend and complexity.
What if I want an independent review before committing to management?
The Paid Media Audit provides an independent review of your campaigns, tracking, targeting, landing pages, and budget allocation. You receive prioritized recommendations that can be implemented internally, by an existing agency, or by Lepton.
Build a Paid Media System That Improves With the Data
Choose the management level that fits your current spend and complexity. Lepton manages the measurement, optimization, testing, and strategic decisions required to keep performance moving in the right direction.
Clear measurement. Active optimization. Strategy tied to business outcomes.