Introducing Our Daily Content Drop (Yes, It's AI-Written — Here's Why That's a Good Thing)
Published by Lepton Marketing
Welcome to a new era of Lepton.
Starting today, we’re publishing daily content designed to give you smarter, sharper insights across digital advertising, tracking, CRO, and the tools that actually drive revenue. And yes — we’re using AI to help us do it.
Why You Should Still Read It
Let’s get this out of the way: these posts are written by AI — but trained by us.
They’re built on battle-tested experience running performance campaigns, configuring GA4 in the real world (not in theory), setting up Shopify flows that actually convert, and salvaging doomed Performance Max accounts that were burning cash.
If AI can help us say what we already know faster, we’re all for it. Because you don’t need more fluff. You need ideas you can act on now — without booking a discovery call.
Here’s what to expect:
What’s Coming This Week
✅ GA4 without the Pain
How to set up ecommerce tracking using Tag Manager, Shopify, or Woo — and how to actually know it’s working.
✅ Performance Max Triage
What to do when your PMax campaign is running, but not performing — or worse, spending wildly with nothing to show.
✅ Smart UTM Structure Templates
Ready-to-paste tracking URL templates for Facebook, Google, email, and affiliate — including where people usually screw this up.
✅ Shopify Conversion Hygiene
We’ll talk about critical errors we see in Shopify setups — including missed “add_to_cart” events and what to fix for better retargeting.
✅ Zapier Flows for Marketers
How to automate what you’re manually copy-pasting every week. With logic. Without losing leads.
Why We’re Doing This
We spend every day inside dashboards, ad accounts, Tag Manager, WordPress backends, and data studios. We see the patterns. The mistakes. The quick wins. The hacks that shouldn’t work (but do). The setups that pass audit. The ones that don’t.
This content is our working brain — externalized.
So if you want to know:
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Why your Meta ads are misreporting ROAS
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What your ecommerce flow should look like
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How to fix your site speed, and your tracking, and your Google Ads structure
Then you should subscribe.
Because we’re already doing this for our clients.
Now we’re making it public.
