Systematic triage guide to troubleshoot underperforming Performance Max campaigns. Diagnose issues, adjust budgets, fix tracking, improve creative, and refine strategy.
"Performance Max Triage – How to Fix an Underperforming Campaign"Continue reading
Step-by-step guide to implementing GA4 ecommerce tracking using Google Tag Manager, with tips on verifying events and maintaining conversion hygiene.
"GA4 Without the Pain – A Practical Guide to Ecommerce Tracking"Continue reading
Today’s Daily Drop steps outside the usual marketing playbook—but lands squarely on the same challenge: reaching real people across messy, evolving social platforms. We’re exploring how new AI tools can empower businesses to connect more deeply with their audience—not just in scale, but in substance. The infographic below? It came from under five minutes with...
"Digital Spaces – AI Driven Research"Continue reading
Daily Drop July 22nd: Performance Max Isn’t the Problem—It’s the New Reality The Search Game Has Changed (And No One Told You) Remember when winning on Google Ads meant sniping high-intent keywords, watching CPCs like a hawk, and fine-tuning bids by the hour? That era is over. Today’s users aren’t just typing a phrase and...
"Why Performance Max Works (Even If You Hate It)"Continue reading
Introducing Our Daily Content Drop (Yes, It's AI-Written — Here's Why That's a Good Thing) Published by Lepton Marketing Welcome to a new era of Lepton. Starting today, we’re publishing daily content designed to give you smarter, sharper insights across digital advertising, tracking, CRO, and the tools that actually drive revenue. And yes — we’re...
"Introducing Our Daily Drop: Real Marketing Advice, No Fluff"Continue reading
Google Analytics is a free web analytics service that enables you to track the behavior of visitors to your website. By understanding how users interact with your site, you can make informed decisions about how to improve the user experience. One way to use Google Analytics is to set up goals and events. Goals represent...
"Why data is essential for your solar business’s marketing success"Continue reading
For solar businesses, website reporting and analytics are essential for tracking results and understanding what is working well and where there is room for improvement. There are a number of different analytics tools available, each of which can provide valuable insights. Conversion tracking, for example, can be used to track the number of website...
"How to use analytics to track your inbound solar leads journey and measuring result in the business?"Continue reading
Each channel has its own set of benefits and drawbacks that should be considered before making a decision. PPC, or pay-per-click advertising, is a great way to reach potential customers who are actively searching for solar products and services. The drawback of PPC is that it can be expensive, particularly if you are targeting a...
"Solar Industry: What are the benefits and drawbacks of the different digital marketing channels?"Continue reading
1. Social media - Facebook, Twitter, Instagram, LinkedIn 2. Online advertising - Google AdWords, Bing Ads, Yahoo! Gemini 3. Content marketing - blog posts, ebooks, whitepapers 4. Search engine optimization (SEO) 5. Web design and development 6. Email marketing Solar marketing companies have a wide range of digital marketing channels at their disposal to reach...
1. Social media - Facebook, Twitter, Instagram, LinkedIn 2. Online advertising - Google AdWords, Bing Ads, Yahoo! Gemini 3. Content marketing - blog posts, ebooks, whitepapers 4. Search engine optimization (SEO) 5. Web design and development 6. Email marketing Solar marketing companies have a wide range of digital marketing channels at their disposal to reach...
