Colorado eCommerce - Digital Marketing Services

What Digital marketing channels are critical to eCommerce?

Social media - Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest etc.

As any eCommerce business knows, social media is a powerful tool for reaching and engaging customers. With over 2 billion active users, Facebook is the largest social media platform in the world, making it an essential channel for eCommerce businesses. Twitter, Instagram, and LinkedIn are popular social media channels with a large user base. And while TikTok may be a newer platform, it has quickly become one of the most popular social media channels, especially among younger users. Pinterest is another popular social media channel for eCommerce businesses, as it is a highly visual platform that is perfect for showcasing products. By using social media to create engaging content and connect with potential customers, eCommerce businesses can boost their reach and sales.

Paid Ads - Google AdWords, Bing Ads, Yahoo! Gemini

Paid advertising is a broad term that encompasses many different marketing channels, including pay-per-click (PPC), display advertising, video advertising, and social media advertising. PPC is the most common form of paid advertising, and it refers to ads that appear on search engines like Google and Bing. Search ads are the most common type of PPC ad, but display ads, video ads, and social media ads are also popular. Paid advertising can be an effective way to reach potential customers, but it can also be expensive. That's why it's important to understand how each type of ad works before you invest in a paid advertising campaign.

Content marketing - blog posts, ebooks, whitepapers

Content marketing is a type of marketing that involves creating and sharing online material (such as blog posts, articles, and videos) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Many businesses use content marketing to build relationships with potential and existing customers, as well as to boost their brand awareness. Influencers can also play a role in content marketing by sharing your brand's content with their followers. When done effectively, content marketing can be an extremely effective way to reach your target audience.

Search engine optimization (SEO)

eCommerce web platforms have tens of thousands of pages, and each needs to be well-optimized to ensure that potential customers can find the site. This is where search engine optimization (SEO) comes in. eCommerce SEO involves creating a well-structured site with clear taxonomies and error-free pages, as well as providing quality content that is relevant to the products being sold. eCommerce platforms also need to be designed for mobile devices, as more and more people are using their phones and tablets to search for products online. Finally, eCommerce site owners need to submit their sitemaps to Google Search Console and Bing Webmaster Tools, and monitor their sites for any errors that may arise. By following these eCommerce SEO best practices, site owners can ensure that their platforms are visible to potential customers and easy to navigate.

Web design and development

A well-functioning website is essential for digital marketing success. After all, if your website is slow or buggy, users will quickly become frustrated and click away. Likewise, if your site is not optimized for search engines, your organic traffic will suffer. That's why it's so important to have a team of web design and development experts on your side. They can help you troubleshoot technical issues, improve website performance, and ensure that your site is properly optimized for search engines. In other words, they can help you ensure that your website is up to the task of driving digital marketing success. So if you're serious about achieving digital marketing success, don't overlook the importance of having a well-functioning website.

Email marketing

Email marketing is a powerful tool for eCommerce businesses. By building a list of subscribers, businesses can stay in touch with their customers and nurture them through the buyer journey. However, email marketing can be tricky to get right. A high bounce rate or low open rate can be a sign that your emails are not being delivered or are not relevant to your audience. automation can help to solve this problem by sending targeted emails at key points in the buyer journey. For example, you can set up an automation to send a welcome email to new subscribers or a cart abandonment email to customers who have added items to their cart but have not completed the purchase. Newsletters are another great way to keep your customers informed about your latest products and special offers. By carefully planning your email marketing strategy and using the right tools, you can ensure that your eCommerce business makes the most of this powerful marketing channel.